The Facebook Pixel installed on your website

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New users who have never interacted with your business - You need to exclude any users who are in any of your other remarketing audiences from these users. New visitors require a different approach and type of information than those who already know your business. Your goal should be to provide them with the basic information that will move them to the next audience segment.

People who watched your videos, engaged with your social posts - If you're targeting the users in the previous group correctly, they should interact with your ad, which will move them into this group where you can retarget them. This could be people who watched at least 25% of your video, or people who clicked on your ad or commented on one of your social posts.

People who visited your site - This audience should only include people who
visited your site. However, you should iran phone number data exclude audiences that viewed specific products, added a product to their cart, or purchased a product.
People who viewed certain product pages - Here you want to target people who actually viewed specific products on the website, but are not yet convinced enough to add the product to their cart and buy it. Therefore, exclude "cartloaders" and buyers.
People who added items to their cart - This will be similar to the previous step. Include in your audience anyone who added items to their cart but did not complete their purchase. This type of customer already knows exactly what they want, and a well-chosen remarketing ad can convince them to complete their purchase.

Buyers - In this audience segment, we want to increase the number of returning customers. Returning customers tend to have a higher value than others. So, in this floor of the conversion funnel, you should target customers who have purchased something in the last six months, but exclude customers who are too "fresh" and have purchased something in the last 30 days, for example. Don't forget to also exclude these customers who have purchased something in the last six months from other audiences.