Technological limits of current digital advertising

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Digital advertising technologies are still not perfect. What are their current biggest limitations?
The undeniable advantage that today's marketers and advertising creatives have is the huge amount of data that they can use in their work. From basic metrics such as the number of impressions and clicks or conversion rates, to more interesting data such as attribution models or tracking the customer's journey within the website from the first click to adding goods to the cart. It might seem that there is basically nothing standing in the way of creating perfect and irresistible advertising campaigns , targeted to a precisely targeted audience. Despite all this, it seems that there is still room for improvement in the field of digital marketing . Even the perfect technologies that we have at our disposal today cannot answer all the questions that contemporary digital marketing poses to us.

Attribution models
Imagine you are paying for an ad on a radio station, on television, on billboards or in a magazine, for example.
What tools do you have available to measure hungary phone number data impressions or conversions ? How do you know how long a viewer or reader has engaged with your ad, if at all? Although there are methods to estimate these numbers, they will always be imprecise. With digital forms of advertising, we have much more data available, but we still have limited options to assess which advertising channel is more profitable for us .

For example, you run a retargeting campaign targeting people who viewed one of your products, but how do you know which of the subsequent conversions were caused by the ad campaign and which would have happened anyway? If you run a PPC ad campaign on search, on the content network, on Facebook, or even on TV, and a customer has visited you through all of them, how do you know which one actually convinced them to buy? A more accurate view can be obtained through carefully designed tests run over a long period of time, but it will always be just an estimate. However, you should not pause advertising channels that seemingly do not bring any conversions.