Targeted advertising in search and social media

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You can create special content that will suit each group. You don't need to re-inform a customer who has already purchased from you about the benefits of the product they already have. Instead, you can reach out to them with an offer for a refill, an accessory, or to let them know that a new, improved model of the product they purchased is available. The goal is to turn one-time customers into regular customers and then turn them into fans who buy your products even without advertising. You don't need to show them any more advertising.

The ability to address each type of customer germany phone number data separately gives you greater control over your advertising spend and its return.

PPC campaigns for e-shops

Let's see how it would work in reality
Imagine you own an online store that sells pet food, and one package lasts an average of 3 months. So, let's start by segmenting your existing customers into categories based on the following criteria:

• Newly acquired customers: People who recently made their first purchase.
• Occasional customers: People who have made 2 or 3 purchases in the last 365 days.
• Regular customers: People who have completed at least 4 purchases in the last 365 days.
• Brand fans: People who have made at least 7 purchases in the last 2 years.
• Laggard customers: People who used to shop with you but haven't made a purchase in the last year.


Define a strategy for each audience and platform

How exactly you choose to set up segmentation depends on your specific case, the range of products you sell, the size of your audience, and the level of control you want to have over each audience.