How Delivery Optimization Works

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LINE Ads is equipped with a delivery optimization engine that utilizes machine learning. Our unique technology automatically determines the optimal delivery destination based on the advertiser's objectives, enabling efficient ad delivery.

After distribution begins, the system will automatically learn based on metrics such as click-through rate and conversion rate to improve performance.In the process, more effective user segments and delivery times are identified, and advertising effectiveness is continually improved.

[Latest] What are LINE ads? Explaining costs, mechanisms, and targeting methods


FORCLE Co., Ltd. A comprehensive advertising agency in Yokohama, Kanagawa Prefecture
2024.11.29

[Latest] What are LINE ads? Explaining costs, mechanisms, and brazil mobile database targeting methods
https://forcle.co.jp/blog/line-ads
LINE Ads is an ad delivery service that utilizes the messaging app "LINE," which boasts an overwhelming number of users in Japan. This article explains the basic structure of LINE Ads, costs, types of targeting that can be delivered, and preparation methods to maximize effectiveness. By reading this article, you will learn points to consider when using LINE Ads and tips to help grow your business. In addition, details on placement and ad formats are also explained, making it easy to get started even for those who have never worked with LINE Ads before. If you are considering LINE Ads...
How to optimize your LINE ads
We will introduce four specific methods for optimizing your LINE ads.

We will cover account structure, bidding settings, targeting, and creative aspects.

Be mindful of the account structure that best suits your budget
We recommend that you use different account structures depending on the size of your daily budget. If your budget is small, start with a simple structure of one campaign and one ad group. If your budget is large, set up multiple campaigns and create ad groups for each target demographic and product.



Daily Budget Recommended Account Configuration
Less than 10,000 yen 1 campaign, 1 ad group
Between 10,000 yen and 300,000 yen 1 campaign 2-3 ad groups
Over 300,000 yen Multiple campaigns and multiple ad groups