Analyze competitors to sell on Amazon

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Analyzing the competitors in your sector is the first step to understand what is happening in the market.

How to analyze competitors on Amazon?

Checking what they include in their product sheets;
By reading the reviews and comments they receive, so as to intercept and satisfy any public needs;
By carefully evaluating the prices, to obtain the optimal price range for that product.
Price is a very important variable on Amazon.

In fact, given the same product, the user is more likely to purchase the one with a lower price.

Aim to win the Buy Box
If you want to increase your sales on Amazon, one effective way is to win the Buy Box .

This is the box on the right lithuania cell phone number list side of the page (on desktop) from which the user can add the item to the cart or purchase it immediately.

To receive the Buy Box you must have a Professional account and comply with Amazon metrics that measure various performance indicators including reviews and return rate.

Here are the 5 factors to focus on to win the Buy Box :

Good logistics management, so a plus is having the FBA program;
Inventory, the quantity of products available is a factor that affects the winnings;
Operational efficiency, you can check the status of your account in Seller Central;
Customer service, respond to inquiries within 24 hours;
Competitive prices, adopt a flexible pricing strategy.
Use Keywords to Sell Online on Amazon
SEO on Amazon starts with researching and using relevant keywords for the product you want to sell on Amazon.

In particular, Amazon evaluates the presence of the following keywords:

In the titles;
In product descriptions;
In the backend of the product sheet.
Obviously there are specific rules to follow when compiling titles and descriptions, which allow you to sell products on Amazon more effectively.

Our SEO experts know every trick to position your product and increase its online sales.

They use the most relevant and most searched keywords by users based on the products you want to sell on Amazon.

They create catchy , keyword-rich descriptions that help boost your rankings and sales.

They pay attention to keyword repetitions, to avoid Amazon penalizing the positioning of your product.

They use correct capitalization in titles and descriptions, also avoiding some symbols that are not allowed by Amazon.

They make creative use of bullet points in descriptions, using exact match and related keywords.