Visual storytelling: using images to tell a brand story

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Evocative, exciting and engaging, visual content can engage users sixty thousand times faster than text.

Therefore, using an image is a more immediate way to communicate with a customer and create greater engagement .

When we talk about visual storytelling we mean the narration of the story that uses images as a tool.

No matter what the type of latvia cell phone number list media: graphics, photographs, images, animations and videos are used continuously to create an immersive and engaging story.

Telling the story through images is becoming a necessity to create a vivid and fast relationship with the customer.

The impact of images and the evocative power they contain have made visual storytelling a fundamental element in the communication strategy of every company .

We have already said that every branding activity must leverage emotions to be successful.

Corporate visual storytelling is used to trigger emotions, attract attention and make the message more effective.

Furthermore, stories have the power to remain imprinted in the memory.

With the success of social media, visual storytelling has returned to play a central role in users' lives.

Instagram, Pinterest, Snapchat, TikTok and Youtube have made visual storytelling accessible to everyone, creating a huge disparity between companies that include it in their strategy and those that undervalue it.