Receiving feedback. Users can leave feedback or ask questions in response;
good coverage. Email marketing reaches a large audience because it is not limited by geographic or time frames.
Types of mailings
The type of email depends on the task. It can be either increasing the recognition of a certain product or notifying about a discount, promotion or payment for the product. For email marketing to work, different types of mailings are used and combined.
Types of letters in email marketing:
Marketing emails draw attention to specific products and also honduras cell phone number list promote promotions and special offers, for example, offering to order a product at a good price, sign up for an event or try an application for free;
Marketing automatic mailing is sent to the user by default when certain triggers are triggered. Automailing includes welcome messages for new customers, New Year greetings, or reminders about products left in the "Cart";
An email newsletter tells about important updates, such as significant company events, upcoming events, popular blog posts. Newsletters are usually sent regularly, for example, once a month or once every 14 days;
Transactional auto-mailing notifies users about certain operations. For example, about making purchases, an upcoming event, delivery of goods. These are simple but important letters that show care for the client and increase their loyalty to the brand.
How to Make a Marketing Newsletter Effective
To get good results from email marketing, you need to go through several steps.
Stage one: building a subscriber base
An important rule of mailing is to never send a letter without the recipient's consent. Firstly, it is unethical, and secondly, it is also illegal in most countries. For example, in the Russian Federation, users are protected from spam by the laws "On personal data" and "On advertising". Having received a letter to which a person did not give consent, he can collect a considerable fine from the company.