Social media listening definition

[mstakh.i.mo.mi]

Social media listening is about examining the conversations and trends around your brand and industry, and using those insights to make smarter marketing choices.

Social media listening is about examining the conversations and trends around your brand and industry, and using those insights to make smarter marketing choices.
It helps you determine why, where and how these conversations are happening and what people think—not just when they tag or directly mention your brand.

Example of social media listening
Social media listening can help you plan better campaigns and improve your usa mobile database content strategy and messaging by removing the guesswork of what content will resonate. Analyzing metrics like volume, share of voice and sentiment will help reveal what offers are most popular with your audience and how they truly feel about your brand and products.

One social media listening example is when a franchise restaurant used Sprout’s Listening capabilities to see which food items their customers loved and which were getting overlooked.

Our Listening Topic Themes data revealed some interesting patterns. While nachos weren’t mentioned as often as other food items, they had the highest percentage of positive mentions and the lowest percentage of negative mentions. So, the franchise decided to create more content about nachos because the data showed that customers really loved them.