Don't forget that building solid relationships with your target audience takes time, good communication planning and a good media training strategy .
However, false information shared on social media can mean a misstep that costs the reputation of the person being advised. And that’s not what you want, is it?
To run a successful political press office and prevent fake news from impacting the advisor's performance, it is essential to remember a key strategy for external communication management: news monitoring .
News monitoring is one of the pillars of press relations. The strategy allows communications professionals to monitor journalistic content that mentions the client, the competition, political developments, among other things.
This task requires careful attention and planning in order to colombia mobile database structure a complete report for the client. However, in the era of fake news, the tool has become strategic to avoid damaging the client's reputation.
Monitoring news, whether in traditional or digital media, is a great way to detect false information about your client. Staying informed and having a good clipping plan is the most effective way to avoid missteps in political consulting.
Clipping allows you to identify which outlets are sharing rumors and what information is being disseminated about your client. This gives you a solid basis for drawing up an effective contingency plan for your client.
The main point we need to make is that today we live in an era of information abundance. We have many journalistic (and non-journalistic) sources to monitor in the digital environment. Not to mention traditional media outlets.
Monitoring this content manually, using search engines, for example, means leaving the political advisor susceptible to sharing rumors. Manual clipping or clipping with the help of free software can damage the client's reputation - and what is cheap ends up being expensive.