Management and employee morale

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Let your employees stand alongside an influencer. They’ll gain support. For executives, this new experience will help build their thought leadership and credibility in the industry—direct career benefits that you can directly attribute to your marketing department .

By including employees in your content, you will luxembourg phone number data gain more hands-on experience . You will differentiate your brand from the competition and promote your company culture in a great way. Employees will feel valued and more visible.

A full 56% of respondents look to executives for influencer content and 46% use their employees as influencers. Turn your employees into influencers too! They will help you improve your content, boost morale, and strengthen relationships in the workplace.

Building a community
Speaking of relationship building, you can leverage ongoing influencer programs to create a community of influencers. You can introduce influencers, your most valued customers, and your brand managers to each other. Give them a space to learn from each other. Give them the opportunity to video chat or meet in person.

The influencer community is beneficial for everyone involved
Contributes to overall success: 100% of respondents using influencers said their program was successful.
Influencers have the opportunity to connect with other industry leaders.
Executives can join the conversation and build their own influence and credibility.
All of these conversations can contribute to more great content that your audience enjoys.