Do you know the importance of electoral marketing? Check out our post and prepare for the 2020 election period.
In 2020, Brazilians will go to the polls to decide who will occupy the positions of city councilor and mayor. With this, a race for votes has already begun, which is the electoral period.
In this battle to win over voters , politicians cannot give up on electoral marketing. This is a very complex activity, as time is limited and actions are short-term. This in no way means that they can be carried out without much thought.
Victories don't happen by chance, they are the result of a lot of effort.
Much of this work comes from marketing and a team of professionals who need to be highly qualified to be able to implement and evaluate the strategies that will be used during this very delicate period.
What is electoral marketing?
It is a set of techniques and activities aimed at attracting an nepal mobile database audience and converting them into voters, that is: winning votes to get a candidate elected.
Strategic planning for this period is of utmost importance. An electoral marketing plan must be drawn up to identify opportunities, avoid surprises by predicting and adapting actions, and favoring the management and optimization of resources. There are no ready-made plans. We must consider that each electoral period is unique.
We have already explained in another post the differences and similarities between political and electoral marketing . It is important to remember and understand that the latter type of marketing is the one that aims to win the fight for votes.
These are the techniques and processes implemented so that candidates obtain the best possible result at the polls.
In Brazil, according to researchers Mattielo and Ribeiro (2006, p.2), this type of approach began with Getúlio Vargas, considered the first Brazilian president to work with a professional dedicated to this purpose, popularly known as a “marketer”. Since then, these techniques have been widely used by our politicians.
Electoral Research
The application of surveys can provide a wealth of important information that is decisive for the direction of the campaign. They can indicate, among many other things, characteristics and data about voters, weaknesses and strengths of opponents, which are the best means of communication for campaigns, etc.