Download existing TikTok content and resources

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Download your existing TikTok content, data and other resources and as soon as possible, as it is unclear what access to the app will look like long-term.

2. Prepare proactive messaging
Prepare a message to tell your audience how you will be altering your online presence if the ban goes into effect. Communicate which other channels you will post on, introduce new accounts (if you have any) and reassure your community they will still have a relationship with your brand on social.

3. Review your active TikTok influencer contracts
Give influencers and creators permission to use their content on other senegal mobile database channels. Your influencer partners are likely to incur significant financial impacts as a result of the ban and will be eager to find new homes for their content. Repurpose their content to help your brand reach new audiences and foster positive long-term influencer relationships.

4. Repurpose TikTok content and campaigns
Repurpose content and campaigns you planned to post on TikTok for use on alternative platforms. Instagram Reels, Facebook Reels, YouTube Shorts, Snapchat and LinkedIn will be especially key for filling the short-form video appetite left behind by TikTok. Leveraging existing content on new channels ensures visibility of business-critical messaging, while bridging performance gaps caused by the ban.

Ongoing considerations for brand social
As the full impact of the ban becomes clear in the next few months, social teams must remain agile—ready to adjust their strategy to comply with legal precedent and evolving audience expectations.