How to create an effective Facebook advertising campaign

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Facebook ( Meta ) has been a difficult platform with mixed results over the past few years, as Apple's iOS 14 changed everything. But as Facebook's modeling and AI have caught up with all the changes, we're often seeing much better ad performance than in recent years.

While it makes sense to diversify your advertising channels, Facebook is still the top social network with 2.9 billion monthly active users and has just surpassed 2 billion daily active users.

In today's article, you will learn what changes in italy phone number data Facebook campaigns marketers will have to deal with in 2023, how to set up effective campaigns, and how to test ads.

Changes to Facebook Ads in 2023
The functionality of the pixel and Facebook tracking itself has improved significantly over the past year, but it's still not perfect. If you have the conversion API set up, you'll get better results. While this isn't a new change, everyone should work on implementing it.

Advantage+ Shopping campaigns are performing well for most e-commerce stores that have access to this new tool. This campaign type uses machine learning to show ads to the highest-value customers and uses broad targeting.

Facebook has also introduced several Advantage+ options, including Advantage+ placements, which were previously called “All Placements.” This type of placement includes placements outside of Facebook and Instagram within their partner network. While Advantage+ can work for some businesses, we typically see better results with feed-only placements.