Call-to-action and contact buttons

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You can further free up space in your Instagram bio using the call-to-action buttons for Instagram Business accounts. This allows people to take action straight from your Instagram profile when on the mobile app. So it’s much easier for customers to convert on actions—from buying tickets to booking tables.

Keep in mind that these are only accessible on the mobile app, and they’ll look something like the “Message” and “Shop” buttons below:

Instagram page for Hortense Jewelry with CTA buttons for "Message" and "Shop"
Tips for writing the best Instagram bio for business
Knowing what to include in your bio is only the first step to nailing this section qatar mobile database of your Instagram profile. Here are a few Instagram bio best practices to guide you through the rest of the process.

1. Know what your goal is
Since you have to stay within the 150-character limit, it’s crucial that you have a clear sense of direction when writing your Instagram bio. Knowing exactly what you want out of your bio will help you narrow down what to say.

For instance, you could simply use it to convey your brand’s personality and announce your Instagram presence. You could also use it to promote your latest products and offers or inform people about what your business does. If you do promote sales and recent products, be sure your team is ready to regularly refresh your Instagram bio and ensure this info is up to date.