Focus on increasing your click-through rate

[samiaseo222]

A high clickthrough rate will improve your expected clickthrough rate, which will increase your Quality Score. Make your ads compelling for people to click - you'll stay ahead of the competition and spend less money. Here are just a few of the many ways to increase your CTR:

Differentiate your ad. Your offer must stand greece phone number data out from other ads. Make sure your offer is interesting to potential customers.
Use numbers in your ads. Don't say "Big Sale," say "30% off the entire product line." Numbers attract attention and sell.
Use strong CTAs. Express urgency and highlight a benefit or feature: "Save 30% now," "Acquire new customers," "Order today."
Use extensions: Ad extensions improve CTR, which in turn improves your Quality Score, which in turn improves your position.


3. Improve ad relevance
Relevance has reached a whole new level these days. It’s not just about making your PPC ad relevant to the search query, but also to the searcher’s intent. Here’s how to achieve that:

Include the keyword in the headline and description: Google boldly highlights the search term in your ad, which draws the eye and encourages clicks.
Refine your targeting: Use geographic targeting to narrow your advertising to specific locations and areas.
Use audiences: In addition to keywords, you can use audience targeting in search ads.
Adapt to seasonality: Even if you don't have products and services that are unique to a given period or season, you can adjust your ad text and landing pages to align with them.
Create narrowly focused ad groups: The best way to achieve solid click-through rates and ad relevance is to use narrowly focused ad groups. This means having a well-structured Google Ads account with no more than 20 keywords per ad group. Around 10 to 15 keywords is best. Yes, it’s more work, but it’s worth it.