Use headings Breaking the text into paragraphs, using heading tags is important both for . In fact, it will be easier for them to orient themselves between titles and headings: after all, remember that some types of readers almost read No to overly creative titles An overly creative title risks pleasing only the writer : the title, as we have seen, plays a fundamental role in focusing the reader's attention.
It also helps to “frame” the news and its denmark telegram data context, which is why this opportunity can be wasted by developing cryptic, albeit exciting, headings. Yes to bullet points An excellent way to break up the rhythm and avoid the "wall of text" effect is to use bulleted lists , useful both for creating space and for explaining in detail some topics on which it is important to focus attention , creating conceptual clusters . Yes to bold and italics (when needed) Remember that some types of readers read in a spotted way? For them, but not only for them, it is important to correctly position bold and italics, which help to make some words stand out from the text and attract the reader's attention.
Align left Aligning left allows for maximum readability on the monitor: it is better to avoid justified because, however elegant, it deprives the user of orientation points. Explain acronyms If you use a little-known acronym, explain it and help the reader decode the information they are receiving from you. Establish and respect editorial standards If you have decided to always write a word in capital letters (for example the name of a month, or a professional title) to give it greater prominence - a bit like I do on SegnaleZero, when I talk about Copywriting or Digital Writing - continue in capital letters.