Similar audiences are structures that allow you to set up a custom audience, find people with similar characteristics to that audience, and target those who fit that profile.
Lookalike audiences allow you to quickly and effectively connect with people who are likely to respond to your advertising.
This feature allows Facebook to find common interests us cell phone number list and other characteristics among people, allowing it to deliver ads to users who have the same thing in common.
By registering information about users who have purchased a service or potential customers as sources, you can target users with similar hobbies and interests.
In other words, rather than making a direct appeal, you can appeal to people with whom you have a lot in common.
You can also create a Custom Audience Lookalike Audience of specific page visitors to target people on Facebook who are similar to those who viewed your page.