It’s crucial that ecommerce brands approach loyalty from a holistic perspective. There are numerous strategies for creating and maintaining loyalty that can lead to repeat purchases and stronger customer relationships. But the heart of loyalty lies in offering exclusive rewards and benefits to your best customers.
Below, we’ll highlight three ways that merchants can use the Recharge Loyalty features to their advantage.
1. Subscription benefits
With tailored, subscriber-only benefits and rewards, your business can add special value for customers. By offering discounted prices and shipping, free gifts, early belize mobile database access, and other perks just to subscribers, you create a subscription program that sticks. And as you increase retention, you’ll be able to encourage customers to try new products—bringing them further into the fold of your community.
62% of subscribers say that good perceived value, or the right combination of pricing and benefits, is most important when signing up for a new subscription. Merchants should take that to heart as they set prices and consider which benefits are most important to their subscribers.
62% of subscribers say that good perceived value is most important when signing up for a new subscription.
2. Paid membership programs
If we looked at loyalty strategies as the building blocks of a house, paid membership programs would surely create the foundation along with subscription offerings. Both give brands the opportunity to build stronger, more committed relationships and increase lifetime value.
Paid memberships give exclusive access to key incentives, in exchange for a recurring fee. So, they also offer an additional revenue stream for ecommerce merchants. Memberships keep customers engaged, and research has shown that 60% of paid loyalty program members are more likely to spend more on a brand after joining.