7Now changes have affected every business: not only internal processes, but also the promotion of the product and brand as a whole. Previously, the entire market preferred long-term planning, but today almost all clients, not only ours, have switched to short-term. This approach, of course, takes up a significant part of the resources of specialists, but it provides greater accuracy and compliance with the entire current state of reality.reading time - 3 minutesAugust 2022
1. Analysis of competitors.
Before preparing a strategy , we select the leading market players and study their activity in digital. Of course, after some traffic sources and advertising systems left Russia, some difficulties arose with such an analysis, but it is possible to build and evaluate a trend. It is important to understand the dynamics of competitors, their approach to communication, as well as to have a communication matrix with a USP and an understanding of what to focus on to attract the attention of potential customers.
Many of them left the market, and already in April new ones conduit cn mobile number database appeared. Some showed explosive growth by 400%, but in May negative dynamics began, which continues to this day. It is important to track such changes, and ArrowMedia digests can help you with this . You can subscribe to the monthly newsletter here . And the second mandatory point is clear, logical and easily justified sources of promotion. These are not all the new products that appeared after March, these are sources that have already proven themselves in action.
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3. Assessment of consumer behavior and behavioral demand.
If the latter suddenly fell by 2-3 times, and the agency demonstrates growth of indicators, as if nothing had happened - this is not reality, but, unfortunately, drawing of indicators. Pay special attention to the customer journey map. It has changed, and in all segments. Therefore, a sure sign of a good strategy is its compliance with the realities of the market.