Initially, a digest was a paper publication, a collection of short reviews, summaries and excerpts from books, magazine articles, etc. The first digests in Russia were reviews of the foreign press, which were printed by the Ambassadorial Office - then these collections were called "Kuranty". The tradition of reviewing the foreign press has survived to this day.
Now a digest is a thematic selection of short excerpts from malaysia mobile database articles and publications on a website, which helps to attract the attention of users, pushes them to the target action - going to the site. As a result, the user receives information in a convenient form, does not waste time searching for it, and chooses useful materials for themselves. The resource's traffic increases, and the site owner saves time and resources on an advertising campaign or SMS mailing.
For a company, a digest is a tool that:
informs users about news, the emergence of new products or services, announces corporate events;
increases customer engagement and loyalty because well-chosen content helps users extract additional value (this could include product usage tips, seasonal informational collections, or entertaining articles);
customized and adapted to the interests of specific segments of the target audience;
improves brand reputation, increases its recognition and helps attract new customers.