The world of sales is ever-changing, with new and different opportunities to attract potential clients and close deals every day . However, sometimes looking back regularly and implementing performance evaluation processes — such as sales audits — is essential to maintaining high team performance.
This is why forecasting and business planning go hand in hand. Without a year-end revenue target, it’s difficult for teams to create sales plans that meet their growth goals.
Furthermore, if we dig a little deeper, we see that without solid azerbaijan phone number list forecasting techniques it is difficult to make a business case for marketing expenditures and activities.
Like anything with “audit” in its name, it sounds intimidating, but it doesn’t have to be.
In fact, a sales audit is essential to align your sales team with business objectives and thus, succeed in what you set out to do.
There are many ways to do this process, the best known is an assessment done by internal or external auditors, as preferred by the organization.
On the other hand, representatives of the marketing team are also usually included in the audit, since both departments tend to align their goals and collaborate on initiatives or projects.