We improved our results measurement processes clearer goals give direction to the team's deliveries, and we learned a lot about measuring results at the bottom of the funnel — both in sales and marketing — from the product. Today we know exactly the number of opportunities we need to generate for sales, and how much this represents — in reais (r$) — for the company every month.
Furthermore, we found other points that needed more attention, from self employed data the top of the funnel (such as conversions on the blog) to the moment of sale (such as the qualification % and the number of contacts made by each salesperson with each opportunity). We specializedespecially for me, product was the first step towards specialization in the vendarketing area.
Remember the image at the beginning of the text where there is a connection between sales, product and marketing? important this alignment was and I ended up becoming responsible for the maintenance of vendarketing. As a result, I needed to study, certify, do benchmarks, produce content... All of this so that our work could improve on both sides and so that we could measure this improvement.