Now, how do these platforms work at the enterprise level?

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As a communication platform, social media promotes customer feedback and makes it easier for customers to share their experiences with a company.

Organizations, in turn, have the ability to quickly respond to positive and negative feedback, address customer issues, and maintain or regain customer trust.

Social media is also used for crowdsourcing, which is the netherlands phone number list practice of using social media to collect knowledge, goods or services.

In this sense, businesses use crowdsourcing to obtain ideas from employees, customers and target audiences to improve products or develop new features for those they already produce.

Social networks and their role in marketing is very broad, where their main functionalities are:

Social media analytics
This is the practice of collecting and analyzing data from blogs and social media websites to help make sound, number-based business decisions.

The most common use of social media analytics is to conduct buyer persona research .


This app increases a company's brand exposure and customer reach.