What is its importance within marketing and sales strategies?

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Imagine for a moment that a customer is loyal to your brand and every time you develop a new product, or add value to your services, they seek to buy from you and, even if they don't, they recommend you to their inner circle of friends. In other words, they become an ad honorem brand ambassador - they do it without expecting anything in return!

In fact, personalized referrals generate twice as many sales as paid japan phone number list advertising. That's a win-win, don't you think?

Without a doubt, a marvel. This is just one point where we observe its importance within an inbound marketing and sales strategy. Now we are going to detail 3 more factors that make customer loyalty the icing on the cake in your results-oriented planning.

1. They build an emotional connection
Loyalty programs drive sales and increase customer lifetime value. At the most basic level, that’s done through incentives; but there’s something deeper going on here, and the emotional connection they foster can be even more important.

Customer loyalty helps build emotional engagement through repeat behavior. However, a creative approach to the offers you make can do more. Curating a large number of third-party promotions (access to restaurants, movie theaters, spas, and retailers) has the potential to create a community and a “lifestyle” perception that helps emotionally connect customers to your brand.

If you manage to associate this with personalization, the impact is even greater, such as creating a blog where you seek to reach your target audience.