5 marketing ideas to attract visitors to shopping malls

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samiaseo222
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Joined: Sun Dec 22, 2024 3:26 am

5 marketing ideas to attract visitors to shopping malls

Post by samiaseo222 »

I confess, this week I visited the shopping centre in my city two days in a row. And yes, that hasn't happened for months. The speed, convenience and ease of new digital formats have made me migrate my consumption habits to online spaces.

Attracting visitors to shopping centres is albania mobile database becoming a difficult task for those responsible for their management. The great cultural change that has taken place in recent years affects this type of establishment, challenging traditional market concepts.

Younger generations prefer to socialize within the walls of their homes and reduce outdoor activities, including meeting up with friends to visit a shopping mall or simply go shopping. This new reality affects their consumer habits. They are now more interested in purchasing products online and only visit physical stores when they are offered an exclusive shopping experience .

Digital tools offer brands the possibility of displaying their product portfolio in a variety of formats, thereby expanding the available purchasing channels in categories such as fashion, travel, leisure, food, etc.

In general terms, there is no perception among consumers that their purchasing behaviour has changed significantly in recent years, although the main change has to do with the penetration of online shopping.

According to the study ' Trends of the Spanish consumer ' by the Ministry of Industry, Trade and Tourism, shopping in specialized physical stores and department stores remains the preferred method among Spanish consumers. Shopping centers are the second option for the acquisition of personal equipment and the third for home equipment.
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