Purely vertical and ephemeral format

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The content is more authentic, close and spontaneous. They have a maximum duration of one minute.

This format is ideal for showing behind-the-scenes footage, announcing exclusive offers, conducting quick surveys, or interacting with followers, taking advantage of the opportunity to afghanistan mobile database find out their opinion on something or even their interests, which can be used to create content more relevant to them.

They are also very useful for sharing content from the feed and making it reach more people, or as a reminder of an action that is going to be carried out, for example, a face-to-face contest or an online raffle. In this way, even if they do not enter the profile, followers are aware of the action, creating interest in it.

Live videos
This type of format allows for real-time interaction with the audience. They are usually in vertical format for platforms such as TikTok or Instagram.

They're perfect for product launches, store openings, Q&A sessions, live demos, or even event coverage.

Authenticity and spontaneity also play a key role here , as viewers can ask questions and comment while watching the action being broadcast.

Advertising videos
This is a format whose content is expressly advertising a product, company or brand. In general, they are longer, up to 3 or 4 minutes, although both this and the orientation of the format depend greatly on the platform on which it is broadcast, since it can be done in all the formats shown.

An interesting strategy is to do them with influencers who advertise the product with different techniques (tutorials, recommendations...) and on different social networks, depending on where they are successful (TikTok, Instagram, Twitch...). However, it is important to know that Instagram currently gives the option of making a joint publication between several accounts, which has greatly facilitated the traffic of audiences in publications with this type of strategies and formats.