Keyword marketing success stories

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Even for accounts that use keyword marketing, we have implemented P-MAX campaigns as a measure to increase conversions.

One toC beauty product account was having difficulty increasing the number of conversions using common noun keywords in search ads, so they introduced a P-MAX campaign in addition to their existing display ads such as GDN and demand generation.

As a result, we were able to achieve more brazil number data than double the number of conversions compared to our existing delivery menu, while still achieving a lower CPA than GDN and demand generation .

Distribution Menu CPA Conversions
Search Ads (Named Keywords) ¥5,000 80
GDN ¥16,000 90
Demand Generation ¥13,000 40
P-MAX ¥10,400 180
Comparing CPA and conversion numbers for toC products using search ads, GDN, demand generation, and P-MAX
*Figures have been partially edited.
Another toB tool product account introduced the P-MAX campaign as a measure to expand delivery destinations and increase the number of conversions. This too was successful in obtaining more conversions than remarketing while minimizing the increase in CPA .

Distribution Menu CPA Conversions
Search Ads ¥42,000 206
Remarketing ¥22,000 15
P-MAX ¥48,000 twenty four
Comparing CPA and conversion numbers for toB products using search ads, remarketing, and P-MAX
*Figures have been partially edited.