So, what methods can you use to widely expose and recognize the content you create to your target audience?
As part of the measures listed in the "research and awareness phase" of the customer journey map above, there are three typical methods:
Utilize paid online advertising such as Google Ads and targeted ads.
Strengthen your SEO so that your persona appears at the top of search results for search keywords that interest them.
Increase awareness by utilizing social media such as Facebook, Twitter, LinkedIn, and YouTube that your persona visits on a daily basis.
It is important to note here that even if customers click on an online ad, a search result page, or a social media article and visit the content on your website, if that content is of low quality and bangladesh number data not "interesting or captivating," it will be difficult for them to remember it and they are likely to quickly leave the page.
Therefore, each awareness-raising measure is merely a means to an end, and must always be considered in conjunction with "content marketing," which essentially involves considering the "most useful and interesting" content for the persona.
Additionally, it will be important to have a system in place on the page of the content visited that actively guides users to related pages, case studies, or inquiry forms by placing banners or text link guidance called a "CTA (Call to Action)" that encourages the next phase of action.
The number of potential customers you can acquire will vary depending on the method of each measure and the budget you invest, but generally speaking, while "online advertising" produces quick results, the number of customers you can attract is fixed to a certain extent for the amount of money invested, and it is difficult to expect significant improvements within the same budget.
On the other hand, "SEO" and "SNS" are well-suited to content marketing, and although they take a while to produce results, they are said to be measures that, in the medium to long term, will steadily increase the number of customers due to the synergistic effect of mass-producing daily content . The idea is that the content created every day is "capitalized," and those assets ultimately generate revenue.