Text and email marketing is not just about compelling subject lines and product spotlights, it’s also an invaluable tool for helping customers complete transactions. Send thoughtful abandoned cart emails or texts, and use post-purchase communication as an opportunity to deepen the customer relationship.
For sales, don’t forget to alert customers early. Some 71% of shoppers say it’s important for a brand to communicate with them about their offers ahead of Black Friday, Cyber Monday, according to a recent survey conducted on behalf of Shopify. Consumers are ready and waiting to hear about holiday deals, so don’t be afraid to reach out through email or SMS campaigns.
9. Enhance the customer experience
Free shipping during the hungary mobile database holidays is expected for those shopping online, but features like shipping insurance—to protect against porch pirates and damage—can show customers you’re looking out for them. Customer satisfaction leads to coveted word-of-mouth referrals, so every bit of delight counts.
Loyalty programs are also a fantastic way to seed holiday sales. Give your most loyal customers a show of appreciation with special holiday discount codes, gift subscriptions, and early access to new products.
10. Prep your customer service team
To get ahead of the shopping rush, prioritize customer service in your upcoming holiday season prep to meet or exceed customer expectations. Give your customer service team a refresher on common questions around shipping windows and return policies, develop a playbook for managing frustrated customers, and ensure everyone is well-versed in after-sales services to leave a positive brand impression.