The trade off between

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When the economy is growing, and there are buyers willing to spend money, running a lead capture campaign is the right thing to do. Finally, if there are people in the market who want to buy what I sell, then I just have to go out and capture them. We put ourselves in front of them, and they quickly find us and buy from us. But when the economy isn't growing, when there are fewer buyers and more sellers, or when the market is small and niche, things change. If there isn't a big market out there, it doesn't make sense to just try a lead capture campaign.


If very few people are searching, focusing a singapore whatsapp number data campaign only on search engines isn't enough. You have to change the focus. You have to generate demand, capturing demand and generating demand is difficult to understand. When there is not much demand, then you do not go out to capture demand, you must first generate demand. You must create the market, or at least educate the market. Currently, with low growth and a likely recession in the near future, the market has become limited and it is no longer easy to go out alone to capture it.