What is "intent marketing" that is essential for ABM strategies?

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In recent B2B marketing, ABM (Account Based Marketing) efforts have been attracting renewed attention, but what is "intent marketing," which is essential to an ABM strategy?

*For more information on ABM, please refer to this article.
[What is ABM?] A detailed explanation of the benefits, implementation procedures, and useful tools!

"Intent Marketing" is a marketing technique that focuses on customer intent and needs and delivers personalized marketing communications .

With this approach, data from various angles is used to understand albania number data in advance what companies and customers are looking for and what their intentions are, and then a personalized appeal is made to only those products and services that are in line with those companies' or customers' intentions.

In other words, it is very different from previous search-based online advertising that focuses on search keywords related to a company's products or services, or social media advertising that delivers ads to a narrowly targeted audience.Instead, it is a method that pinpoints the needs and challenges that a company or customer has and then appeals to them with products and services that will solve those needs.

In this article, we will explain what "intent" and "intent data" are, as well as the points to consider and benefits of implementing intent marketing in the future.

table of contents

1.First of all, what is an intent?
2.What is "intent data" that is essential for implementing intent marketing?
3.What functions are required for intent marketing?
4.What are the benefits of Intent Marketing?
5.How is it different from Intent Sales?
6.What tools are useful for intent marketing?
7.summary