To further customize and launch your advertising campaign:

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How does advertising work in Yandex Direct

After completing the settings, the smart algorithm will automatically select key phrases for which ads will be shown on Yandex search. All keywords are displayed in a table, where you can also see the predicted number of clicks and their cost.

How does advertising work in Yandex Direct


Select the appropriate keywords you want to advertise for from the list of automatically selected phrases. Add these phrases to the project.
How does advertising work in Yandex Direct

You can also upload your list of keywords, collect the keys canada telegram data that your competitors are promoting, and use professional PromoPult tools: word combinator , collection of phrase associations , parsing of search suggestions . They allow you to expand the collected semantics and cover the widest possible target audience in Yandex.

2. After adding words to the project, select the method for setting up the advertising campaign - "I'll set it up myself":

How does advertising work in Yandex Direct

3. The AI-based algorithm will create ads based on key phrases, generate images for advertising on networks and provide links to the advertised pages.

All you have to do is edit the ads (to do this, click on the pen icon in the upper right corner) and select those for which the ad will be launched.

How does advertising work in Yandex Direct

4. Set the advertising budget. This is the last step in setting up contextual advertising in PromoPult. You just need to drag the lever to the coverage mark and budget size that suit you. For convenience, the system offers to choose between the recommended, optimal and basic budget.

How does advertising work in Yandex Direct

After setting your budget, top up your account and launch your advertising campaign.


How to set up an advertising campaign in Direct Pro
Direct Pro is a context setting tool for experienced marketers, contextualists and specialists who know how the Yandex Direct auction works, understand advanced settings and manage an advertising campaign. We wrote more about dividing the Direct interface into basic and Pro in this article .