Introducing 3 types of next-generation data needed for data-driven B2B marketing and sales!

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In today's increasingly digitalized world, the collection, visualization, analysis, and utilization of data needed for decision-making have become essential elements for successful marketing and sales activities.

Nowadays, an increasing number of B2B companies are adopting "data-driven strategies and execution" to gain a deeper understanding of their target customers and achieve an efficient and effective approach.

In this article, we will explain the concept of "data-driven," marketing and sales strategies that utilize it, and the specific benefits of "next-generation data utilization."

table of contents

1.What is data-driven?
Background of the growing interest in data- benin number data driven
Business benefits of using data
2.Data-driven use case
Examples of use in marketing
Examples of use in sales
3.Identifying ICPs is important for B2B marketing and sales strategies
Three next-generation data options that are effective in identifying ICPs
4.Tools needed for next-generation data utilization
BI Tools (Business Intelligence Tools)
Intent Data Tools
Technographic Data Tools
5.summary
What is data-driven?
"Data-driven" refers to an approach that uses data to make decisions and develop strategies .

Unlike traditional methods that rely on experience and intuition, implementing evidence-based measures based on data enables more precise marketing and sales activities.

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