How to gain authority among users and search engines

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When other expert sites start linking to you as a source of information, or when your brand becomes synonymous with quality in your field, then you become not only an expert source, but also an authority.



To gain authority, you need a good link profile:

register in directories and catalogues that correspond to your topic;
find links from sites relevant to the topic;
forums where the problem is discussed and a link to your resource will help the user solve his problem;
If you have high-quality and useful content on social networks and links from it go to your domain, then this will also serve as a signal to search engines for high ranking.
How to gain user trust


In order for a user to trust you, he must receive feedback from you. Every review on maps, on a personal page, in social networks must receive feedback. It is especially important if it is a negative review.

Manage your reputation in search engines. SERM (Search Engine Reputation Management) is another term that means constant monitoring of your online mentions that influence public opinion. The main goal of SERM is to work with negative search results and online reviews.

There are various ways to improve the reliability australia number data of your website, here are some of them:

Having a physical address on the site that can be easily found on the page.
The ability for the client to easily and quickly contact you and get an answer to their question. This will be helped by a phone number conveniently placed on the site, a business messenger and other popular messengers.
Be sure to switch to the https protocol. It guarantees that all personal data received from the user will not fall into the hands of intruders.

Place a “Privacy Policy” page on your website.
Resume
Gone are the days when you could quickly take off in search results. The EAT strategy involves gradual brand development.

Is EAT a ranking factor?

This is the wrong question.

Forget about ratings and think about your users. Create truly useful and quality content that is worth their attention.

Take care of your users and Google will take care of you.

Work with EAT's recommendations and you will slowly get to your goal. And once you get there, it will be very difficult for your competitors to knock you off!