SERM — reputation management for dentistry and medical clinics

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How to choose a clinic to which you can trust your health? Many people act in the old-fashioned way, turning to friends and acquaintances for help. But the vast majority are guided by information about a medical institution posted on the Internet. In the modern world, the number of clients who leave reviews about the work of a particular company is constantly growing. The opinions of their patients, left on social networks and on the company's website, play a major role in shaping the reputation of dental clinics and medical clinics in general. Trust in such reviews increases every year, so online reputation management is of great importance in promoting any medical institution.

The term SERM (Search Engine Reputation Management) includes argentina number data work on the reputation of a company or brand. Today, more than 88% of all potential patients search for information about dentistry on the Internet. They study reviews on Google and Yandex maps, websites, social networks and various aggregators. Search results are key for many when choosing a medical clinic and (or) doctor. That is why timely work with negativity, maintaining a high company rating on the Internet are mandatory conditions for any successful business.

In dentistry, the number of competitors is quite high. In order for your company to be successful, it needs to stand out from the competition, including online. Online reputation - it depends on whether the client will choose you or prefer your competitor.

Online Reputation Management: What is it?
Online reputation is everything your potential clients see when they type your clinic's name into search engines. The pages they see as a result of such a search will form their first impression of your dentistry. It is on their basis that they will decide whether to seek medical help from you or not.

The leading role in forming a reputation is played by pages in social networks, the company's website, clinic pages on maps, reviews posted on aggregators. You should pay attention to them to increase your company's rating in the eyes of potential patients.