The “why” post can work in pretty much

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The “why” post can work in pretty much any niche, but it’s a particularly great fit for blogs about self-improvement, personal development, leadership, and other topics that prompt introspection. In this type of post, you’re making the case for why something is important or why it works so well. It usually also makes sense to start readers off with the how of doing something, once you’ve convinced them that it’s worth doing.

In this example, Michael Hyatt defines what exactly a strategic plan is, and what is thailand phone number why it’s important to small businesses, going through three key benefits before getting into some quick tips on how to create a strategic plan. He also offers advice on how to get help—neatly segueing into a short pitch for his on-demand Strategic Design Workshop.

Tip: Michael often starts his posts with a personal example or anecdote: this helps establish his credibility and experience with what he’s writing about. Here, he shares the problems caused by having “no vision or plan” and explains that “once we created a strategic plan and executed it, we turned things around in 18 months.”

Example 13. “How I” Post: How I’m Easing Into the New Year (The Blissful Mind)
Screenshot of a blog post example from The Blissful Mind (How I’m Easing Into 2023)
“How I” posts can help you establish a stronger connection with your reader by sharing something that you are doing. You might share a case study or success story, or you could talk about something that went wrong for you (like I did when talking about my early failed product, the iStash). “How I” posts can also give you the opportunity to share “how to” style content in a more personal way. You can use them for almost any type of blog, particularly if you’re talking about a personal journey—e.g. on a fitness blog.

In this example, Catherine Beard takes a different angle on new years’ resolutions and success, explaining how she’s taking a slower and more gentle approach, and explaining how she’s chosen specific anchor words for the year (pursue, presence, and connect).

Tip: Catherine ends the post with “How are you easing into the new year?” Asking a question at the end is a great way to open up the conversation and invite readers to leave a response.