Which items will be reduced? Is it more of a sale of old stock, a product launch or discounts across the board?
What are the Christmas discounts and do they apply until the new year (Q5)?
How important is the Christmas business compared to the rest of the year?
We often have the feeling that our contacts are surprised by how early our questions are. But you can hardly plan Q4 too early, because as Google and Co. keep reminding us:
In theory, you should have everything greece phone number list planned by now in September.
No?
Then read on, because it is not too late:
Four Steps for Successful Holiday Campaigns
1. Plan: Define your target audience and lay a solid foundation for your holiday campaigns.
Remember that target group lists need to be filled first. If you use your own lists in addition to the target groups provided by Google, Meta, etc., such as those based on website data (shopping cart abandoners, visitors to certain category pages, product buyers, etc.), then you will need several thousand people before you can use the target group. So it depends on how much traffic you have on your website and how specific the list requirement is.