SEO analysis and most common problems

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Google Analytics – Tracks website traffic and user behavior. Provides detailed statistics on traffic sources, visitor demographics, website behavior, and conversions. Helps understand how users interact with your website and identify areas for improving the user experience.
Collabim – Analyzes keywords and tracks website positions in search engines. Offers tools for competitor analysis, keyword suggestion, and tracking brand mentions on the Internet. Makes it easy to create content strategy and optimize for search engines.
Screaming Frog – Crawls websites and collects data on technical aspects such as HTTP status codes, meta data, internal and external links, images, and more. It detects technical errors and helps optimize the structure of the site. It allows you to export data for further analysis.
Ahrefs – Analyzes backlink profiles, keywords, and competition. Provides detailed information on the quality and quantity of backlinks, competitors’ organic traffic, and the keywords they rank for. Helps with link building and market analysis.
Semrush – Offers a comprehensive suite of tools for SEO, content Vietnam WhatsApp Number Data marketing, competitive analysis, and PPC advertising . It provides data on keywords, backlinks, organic and paid traffic, and allows you to track search engine rankings. It helps with content optimization, link building, and market analysis, similar to Ahrefs.
SEO specialist studying SEO audit on laptop.
For effective SEO performance, you need to identify and eliminate various issues that can negatively affect your website’s visibility and traffic. The most common technical issues include 404 errors, which occur when a user or search engine hits a non-existent page, slow loading speed, missing meta descriptions, or duplicate content. On-page issues focus on factors directly on the website’s pages, such as insufficient keyword optimization, incorrect heading structure, or missing alt text for images. Off-page issues include poor quality backlinks and low social media activity. All of these factors can significantly affect SEO and the overall success of your website.

How to work with a completed SEO audit?
An SEO audit is a valuable tool, but its value only becomes apparent when you actively work with its results. After receiving a report with identified problems and recommendations, the implementation phase follows, which requires a systematic approach. How to work with such an SEO analysis output?

Carefully study the SEO report
First, review the report thoroughly and make sure you understand all the issues identified and the proposed solutions. Focus on the task prioritization that the audit usually includes. This will tell you which issues have the greatest impact on SEO and require your priority attention. If you are unclear, do not hesitate to contact the author of the audit and ask for a detailed explanation. Understanding the context of individual issues is key to effectively resolving them.

Create an action plan and timeline
Based on the prioritization from the report, create a specific action plan. Break down tasks into smaller, manageable steps and assign a responsible person and completion date for each step. Create a timeline that takes into account the complexity of each task and your resources. It is important that the plan is realistic and achievable within the specified time frame. Regularly check the progress of the work and adjust the plan if necessary.