Mailshake team members reached

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One of the more common results was “trouble writing an email.” That’s an issue a content guide could help solve. Research Method 3: Chat With Members of Your Target Audience (Who Aren’t Customers) The first two research methods are great — if you have an eisting customer base and a good support system. But what if you don’t have a large customer base? Or a well-oiled support team? For the playbook, out to non-customers to learn about their pain points.


They would… Respond to cold sales emails from other south korea cell phone number list companies and ask to chat about what it’s like to write cold emails Find sales professionals on and ask for a few minutes of their time Message successful bloggers and ask them about best/worst cold pitching practices Ask for interviews with marketers they found on GrowthHackers and Inbound Reach out to conference organizers For eample, they might respond to a cold email sales pitch with, “Hey, does this pitch work for you?” and take the conversation from there.


They focused on people in those niches because those were the people most likely to use Mailshake’s software. content marketing roi 4 Step 2: Conduct Keyword Research to Validate the Need After you have an idea, the net step is to validate the need and opportunity for it. Fortunately, here’s where you can put your marketing know-how to work by researching keywords and competition.