Optimize for local connections

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For example, if you are showing the interior of a 2018 Dodge Challenger, you might want to name the original image file "picture-of-dodge-challenger-2018-awd-front-seat-interior.png" and use the Alt tag "Pictures of Dodge Challenger in Interior for 2018 Dodge Challenger Rapids."

As with everything SEO-related, use discretion with your “images” strategy. Don’t overdo it, but it should be a part of your image optimization strategy on specific car review pages to a certain extent.



One thing that many car dealerships fail to realize is bosnia and herzegovina number data important it is to make local connections — not only for local SEO purposes, but also for community trust and support. You should link to at least one page of your site that is relevant to what’s happening in your local community/city.

For example, on your About Us page, you might want to include a link to a city-specific page that talks about what’s going on in your city. Is there a 4th of July parade? And if so, are you having a float or donating a convertible for the city mayor to ride in? If you sponsor a local charity or belong to a chamber of commerce, it would be great to mention it on one of those local pages (mentioning your city name, of course) and talk about what your dealership’s role is and what you do. Is there an upcoming charity walk or do you donate to your local animal shelter? Share photos (and be sure to use the alt tag) and write about what you’re helping with.

All of this information not only helps improve your local SEO because you are using the name of the city you are trying to rank for, but it also creates goodwill for future customers. Additionally, you can create links to these various charities and organizations and ask them to link to your site in return. Local backlinking at its best!