They used it everywhere: press releases

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“Conversational marketing” started showing up in places not connected to Drift. There were webinars and articles about the concept of conversational marketing not directly related to the company. 5. Write the Blueprint How did they get people to start using the term? , headlines, their homepage copy, and their conversations. Whenever they spoke of Drift, they made sure “conversational marketing” came up.


And when customers did started using the term on saudi arabia cell phone number list their own, Drift was just getting started. “If you Googled ‘conversational marketing’ we wanted to make sure we had the ‘what is conversational marketing’ key piece of content … We basically wrote the blueprint,” Dave said. conversational marketing guid conversational marketing Marketing Takeaway: If you brand a term, you need to own it.


Own its definition and its SEO fingerprint — become (and stay) the authority on the thing you created. Be Patient and the Words Will Come This type of branding doesn’t need to happen near the founding of your company. Drift had been around for a while before they started using the term. “We had multiple thousands of businesses using Drift at the time and so like it wasn’t like we weren’t already onto something,” Dave told us.