There is a special kind of API integration

[taaaaahktnntriimh@]

The most sophisticated direct API integrations create an almost real-time “sync” between your two platforms, meaning any time data is updated in one platform, it’s automatically updated in the other within seconds. For this reason, direct API integrations can be very powerful and can maintain near-real-time synchronous data across multiple cloud applications. If you have a comple marketing automation stack and plan to integrate multiple cloud tools, direct API integrations are the options to look for.


Native Applications Native application between malaysia cell phone number list APIs you’ll see that’s referred to as a “native” application. They are sometimes called “add-on” or “etensions.” Native applications are third-party applications that live on the same servers and infrastructure as the main marketing automation platform. This means they do not transfer data outside the marketing automation platform’s servers.


This increases security, but can also limit functionality. Native applications tend to be smaller “add-ons” that etend the functionality of the marketing automation platform’s built-in features. Advantages & Disadvantages of Direct API Integrations The biggest disadvantage of direct API integrations is there are often fewer available than third-party integration hubs (we’ll dive into these net.) They may also require the help of a developer or development team to create and maintain.