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Not for Enterprises #1: Link all your local business listings to your homepage.
This is sometimes presented as a suggestion to boost local rankings, as website homepages typically have more authority than location landing pages . But in an enterprise scenario, sending a user to the homepage, from a list of their chosen locations, and then expecting them to fiddle around with a menu or store locator widget and eventually reach the landing page for the location they already designated is not respecting your user experience. It’s wasting their time. I consider it an unnecessary risk to conversions.

At the same time, the failure to fully utilize location landing pages means that little can be done to customize the website experience for each community and customer. Directly linked landing belgium number data can provide instant, compelling evidence of locality in the form of genuine local reviews, news about local sponsorships and events, special offers, regional product highlights, imagery, and more that a corporate homepage could never provide. Consider these statistics:

when both brand and location-specific pages exist, 85% of all consumer engagement occurs on local pages (e.g., Facebook Local Pages, local landing pages). A smaller number of impressions and engagement (15%) occur on national or brand pages. " - Local Search Association
In a large, multi-location scenario, it's not just putting the user first to trade off the expected increase in rankings for a thoughtful, planned user experience.