But that's not all, because a company's image

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Can be destroyed by a competitor who ranks low in Google and knows that he has no chance of getting into the TOP 10 for complex keywords. Then he is not going to take someone else's position, he will be happy with the defeat of a bigger and better competitor. Unfair competition does not even have to operate in the same industry, it is enough for him to decide to harm the competitor. For this reason, it is often impossible to determine who is negatively affecting the SEO of a site.

Negative SEO: Types Unfair bias practices are Ivory Coast cell phone number list divided into types. In situ deposition To prevent positioning or to exclude its good results, unfair competition can penetrate the website and carry out malicious actions directly on it. This is definitely more difficult than off-site precipitation, so it is used less often. Access to the site is denied: outside the site Disrupting competitors' positioning without hacking their websites is more common than on-site deposits. By constantly monitoring your site with tools like Ahrefs, Majestic, Senuto , Semstorm or Google Search Console , you can instantly spot a drop in search engine rankings or suspicious low-quality links .

Although depositing on a site occurs less frequently, the threat of an "attack" should not be underestimated. The effect of such an action affects, firstly, the position in Google, and secondly, the perception of the site by buyers. Hacks In case of a direct attack on a website and access to the CMS , the main content, plugins and entire subpages can be deleted. Or vice versa: the attack can be cunning, and as a result some content will be added or changed, not deleted. For example, texts can be added to the deposit page, containing texts and links that are poorly rated by Google, low quality, related to the porn industry or gambling.