Retargeting with Facebook and Instagram

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Whether on Instagram, sharing their selfies or stories or on other platforms.

This longer exposure time, like TV once had, makes it the ideal place to place your ads.

Another advantage of the advertising tools on all these platforms is that they are becoming more and more powerful.

Every year, these companies invest heavily in improving their advertising system to outperform their competitors.

Retargeting campaigns on social media are becoming more effective and easier to measure.

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Don't be surprised that we've unified both platforms, since they both work from the same tool: the Facebook pixel.

Keep in mind that if we combine monthly active users between Facebook and Instagram, the figure almost reaches 3 billion.