Ecommerce growth - Max Prin

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Should eCommerce websites use AMP? If the answer is logical, I would say yes, but as with many other things, it also depends. It depends on the audience, resources, goals, current state of the site, and other factors. If an eCommerce site has a slow and poorly designed mobile version, AMP might be a good solution, before a complete site rebuild.

The AMP framework has evolved considerably over the past two years, especially when it comes to functionalities required on e-commerce websites. However, adoption is very low, as shown by SEMrush data.

I think AMP can bring a lot of value if the rest of the site experience is fast and if you can avoid creating another set of URLs. Combining AMP and Progressive Web App (PWA) functionality into the same URLs can create an ideal implementation for both search engines and users, leveraging AMP for speed and SERP functionality and PWA for UX, engagement, and conversions.

7.- Optimize images for search and conversions
Users are unlikely to purchase online if they don’t see high-quality images, so it’s essential that image optimization is a top consideration for conversions.

Images are also a potential source of traffic and revenue: image jamaica phone number list searches account for 21.8% of searches on web properties.

This number is likely to increase as the use of emerging visual search technology continues to expand.

To take advantage of these facts, it is essential that your images are fully optimized to drive conversions.

To successfully optimize your images for search and conversion rates, you should:
1.- Use JPEG image files, as they have high quality but low file size.