Example of a product line for a specific skin type

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Why should a business create its own line of products or services?
Let's look at the benefits of a product line for business.

Increase profits
A large selection of products within a line allows you to sell more and maximize profits. As in our example with hair products, where a cosmetics brand offers a large assortment line. In addition to shampoo, the buyer will also buy a balm, mousse, mask, and styling spray.

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Retain customers
The line includes products that cover the needs of customers completely or satisfy different requests. Why should a buyer contact another company if your brand helped solve all his problems.

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Attract a new audience
New products and product line expansion allow you to reach new audiences and cover more market segments. Several product lines of a company can be aimed at different customers. For example, clothing brands do this.


Each line of the Sela brand is intended for a different category of customers.
Make Marketing More Effective
When promoting a product matrix, the strategy is built around the main slovenia phone number list product. When additional products appear within the company's line, the business spends less money on them. The main product or line of existing goods already has recognition and trust of buyers.


For example, Mr. Proper is not just one cleaning product for washing floors. The brand also has several types of sprays for cleaning plumbing fixtures and gels for eliminating odors from pets. The company puts the most effort into the main product. Then, the consumer, having seen a familiar brand, can buy other products from it.

Product line characteristics
The ruler's indicators are width, length, depth and integrity. These characteristics can be used to evaluate the effectiveness of the ruler and manage its components.

Width
The totality of all lines offered by the manufacturer. This is clearly seen in cosmetics manufacturers - there are almost always several product lines. Products for dry, oily skin or an anti-aging set of products.


The brand's website presents all lines, differing in the purpose of the products.
Length
There are several products within a line. Their diversity is an indicator of the length of the product line. It is important to consider that the line should, on the one hand, cover the customer's needs. On the other hand, too many products in a product line can be harmful. Its components will start competing or the audience will not understand their purpose.


Depth
The depth of a product line is the variability of one product. Different volume, packaging, weight or configuration. For example, chips are presented in different packaging options.


Integrity
The indicator is characterized by a set of interrelated products within a line. There is a main product and several products that complement it. They must be interconnected by purpose and completely close the client's problem.