Instead of social media, content marketing is becoming the biggest online priority for more and more companies. And that makes sense. After all, marketers realize that maintaining social media channels is not a goal in itself, but a means to communicate your message and interact. Content marketing is the basis of this dialogue: online strategy stands or falls with an interesting story. Whether that is in the form of text, image or video.
Not every company or sector is equally advanced in this development. My colleagues and I have been studying the pharmaceutical industry in recent years. And it turns out that this sector is very mature when it comes to content marketing . In fact, I have noticed that other sectors, which are less bound by laws and regulations, could still learn something from the pharmaceutical industry.
Legislation and regulations
These rules and regulations are perhaps one of the secrets of the pharmaceutical uae telegram data . Companies in this sector are closely monitored: for example, they are not allowed to advertise prescription drugs aimed at patients. The pharmaceutical industry has succeeded in turning this restriction into a form of content marketing that is more focused on education: how do you recognize that you suffer from a condition and what treatments are possible?