Microinfluencers - Product Recommendation

[rochon.a1.119]

Being more affordable than macro influencers, you can also work with multiple "smaller" people at once.

This way, you can also have a greater reach and test another target audience, if you have one, for your brand.

Or, you can try different tactics and see which ones work best for you.

On the other hand, they do not have as much reach as influencers and if they have less than 10,000 followers, they have limited access to some of the platforms' functionalities, such as swiping up on Instagram stories .

Micro-influencers represent real customers and consumers, even armenia phone number list though they may admire celebrities on social media, seek opinions from people close to them, friends or acquaintances on social media.

This makes them experts in recommending products.



While big influencers spread the message to the general public, small influencers spread the message to your target audience.

By collaborating with people who are closely tied to your target audience, brands have the opportunity to directly ask what you like most, or what your followers will like most.