Beginner's Guide to Creating and Sending an HTML Email

[mouakter13]

Quick quiz: What is the name of the language web developers use to create the structures of the sites you visit every day? Clever and overly clever responses aside, Hypertext Markup Language (HTML) is a timeless standard, around since the birth of the web. It doesn't just apply to web pages, though. Your inbox is fertile ground for HTML email design.

This makes sense when you consider the amount of images, GIFs, videos, and branded content you see almost every hour in your emails. While you could offer a plain text email, an HTML version will germany whatsapp number data offer you more benefits and give you more opportunities to brand and market yourself and your company .

In this post, we're going to talk about how to create and send HTML emails, and why you should do it. At some points, we'll get into how to code an email, but you won't need this knowledge to create your own.

What is an HTML email?
The emails that arrive in your inbox can be of two types:

Plain text: This is almost a telegram for the modern age. There is no style or minimal formatting, and the recipient will see the words to the exclusion of everything else.
HTML: This is a firecracker compared to plain text, and it's very design-heavy. It uses HTML code to present an email, although as we'll see, it's not always going to use modern web standards.
For example, you'll know if you're receiving a plain text email because it looks exactly like a plain text document. In contrast, an HTML email looks almost identical to a modern web page (more or less in terms of style and formatting):